Creative analytics
Hook rate, hold rate and fatigue per creative.
Creative analytics reads ad-level spend and video stats from Meta and TikTok and joins them with ROASaurus's own order tracking.
- Hook rate: share of impressions that watched 3 seconds (TikTok: 2 seconds).
- Hold rate: share that reached a ThruPlay (TikTok: 6 seconds).
- Fatigue: click-through rate down 25% or more versus the previous week.
To compare hooks, creators and formats, name ads like hook: Problem | creator: Anna | format: UGC.
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