Connect Meta (Facebook & Instagram)
Log in with Facebook or paste a Conversions API token.
Easiest: Log in with Facebook
Go to Pixels › Connect with Facebook, approve the permissions and pick your ad account and pixel. Facebook logins expire after about 60 days; the pixel list warns you ten days before.
Set-and-forget: System User token
In Business Manager › Users › System users, create a system user with access to your pixel and ad account, generate a token with ads_management and ads_read, and paste it in the pixel settings. System user tokens don't expire.
Test events
Paste the code from Events Manager › Test events into Test event code. Events then appear there instead of in production. Remove the code when you are done.
UTM parameters for campaign and creative reports
utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_id={{campaign.id}}&utm_term={{adset.name}}&utm_content={{ad.name}}
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